Handbook Manual

Growthink’s Essential Business Plan Handbook is a must-have tool to assist you on the journey of the creation of your business plan. This informative compilation of over forty Growthink articles will prove invaluable for the business planning process, from identifying and assessing opportunities, to expertly completing your business plan, to raising capital. The handbook leverages Growthink’s experience in assisting over 250 clients in the business planning and capital raising processes over the past six years.

Most entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea to execute.

There are three initial factors that entrepreneurs must consider when judging their ideas. These factors include the following:

1. Size of opportunity: A good first question for entrepreneurs to answer is whether the opportunity is big enough for them to get an appropriate return on their investment of time, energy, money, etc. If the opportunity is too small, it’s probably not worth pursuing.
2. Complexity of opportunity: A second question to ask is how complex the opportunity is.
   Specifically, how difficult will it be to execute on the opportunity? Will it require the cooperation of other people or companies who may or may not buy on? Will it require several “moving parts” to function in perfect harmony? If the opportunity is too complex and/or seemingly too difficult to execute, in most cases a different opportunity should be sought.

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